For many of us coffee is more than a beverage; it's a story, passion, a ritual, a destination itself. Traveling to the places where great coffee grows, many times the economic backbone of a region and the cultural underpinnings of country folk,...
Blog
Coffeenomics 2.0 - Sorting the Cherries
Selecting the best coffee starts by identifying the right landscape, climate, and geographic conditions, where skilled growers can develop the finest coffee crops. With the right kind of data, White Tale Coffee can cater to specific taste profiles and target...
Coffeenomics 1.0 - Cherry Picking
The business of coffee seems simple, but behind every cup is a tremendous system bringing together international trade, global shipping and transportation, and micro/macro economic issues that could make your head spin. For most of us - coffee enthusiasts -...
How Alvaro Lemus Finds Happiness With the Apolo Cooperative
Guatemala is a relatively small country, similar in size to the state of Tennessee, with diverse climates thanks to its rugged geography. The country is part of what is known as the Pacific fire belt - a strip of 37...