- Do Good. The alternative is simply out of the question. Every bean of coffee we source has to benefit the ones who grew it.
- Simplicity. We want to keep it simple. Create great coffee and tell the inspiring tale behind it.
- Responsiveness. Our efforts are focused around delivering the perfect cup of coffee and responding to the community that supports us, all while remaining truthful to our principles.
- Hard Work. We make sure every organizational effort is devoted to the noble cause of great coffee and the inspirational tales that surround it.
- Customer Delight. It’s the reason we do what we do. Simple as that.
- Communication. A key component of our mission is passing on the message our coffee growers are trying to deliver with each harvest, each bag, and every cup. It’s a message of tradition, family legacy, and hard work.
- Accountability. With every batch we roast, we look forward to fulfilling our promise of great coffee and inspiring tales.
- Innovation. We believe constant change and adaptation is necessary to succeed.
- Resourcefulness. Deeply ingrained in our DNA, resourcefulness part of who and what we are.
Teamwork. Born on a planet where collective problems need to be solved by a collective mentality, we consider this approach as the most effective way to go forward.