Where did we get our name?
We got our name from the classic Herman Melville novel, Moby Dick, and the quest for the white whale. "White Tale" is a play on words: white, from Moby Dick the white whale himself, and tale because we're inspired by the tales of our coffee and of literature. We hope to create a community of adventure-seekers.
We promise premium coffee.
Our coffee is one of the things we hold dearly; our farmers grow with great care, and our roasters knowledgeably keep all of the delicious coffee flavors in the beans. So, how to we create gourmet coffee?
OUR GOURMET COFFEE
How It’s Sourced:
We’re committed to bringing you coffee from the best places on Earth. When choosing a farm, we examine the unique combination of landscape, climate, soil properties, and overall ecosystem health. Even coffee grown in ideal conditions will have varying yields, and farmers sort their beans by quality and sell it to different roasters at different prices. We take care to ensure each hand-picked bean is one capable of creating the perfect cup.
We truly believe that the coffee our farmers grow is some of the best in the world. Read about it here in What Makes Coffee the Best in the World
How it's Roasted:
Roasting is to coffee as cooking is to food – when done expertly, it transforms the bean into something divine. Our head roaster is like a Michelin star chef, using his expert knowledge along with heat and time to pull the best qualities from each green coffee variety we source. Coffee is best enjoyed within 2-14 days of roasting, so we roast in small batches at our Denver, CO, facility to ensure perfect timing for each shipment to your doorstep.
Learn how to get the best out of your coffee with the White Tale Coffee Brew Guide, and see how we roast our coffee in our How It's Roasted video.
Who we support & why we support them
Coffee and stories bring people together. So, we support authors, educators, and storytellers. They help us unwind, learn, contribute, and see the world in a more positive light.
We believe in the farmers who fight the elements to grow our coffee. We support good-hearted farmers and small businesses who care about the environment and their communities as much, or more, than they care about the bottom dollar.