Why is it named White Tale?
White Tale refers to Moby Dick. The white whale in Moby Dick is a symbol of searching for something that is never quite obtainable. For White Tale Coffee that means searching out for the most ethically sourced coffee even if that means paying a pretty penny.
Unfortunately, there are a lot of certifications out there that take advantage of people from other countries. They require small farms to pay huge fees to be part of their "certificates". Ironically, the names of these certificates make it sound like they are ethical WHILE cutting huge profits from farmers. Because of these issues we choose to cut out the middleman and not work with fair trade certifications. Instead, we work directly with farmers. That means more money in farmers' pockets.
Most people don't know they are actually drinking stale coffee beans. Coffee beans go bad the way vegetables and fruit do. Once the beans are roasted the deterioration process starts. Most coffee in grocery stores have been sitting on shelves for months after being roasted. Our coffee is roasted and sent directly to you within 2-14 days.
Our Gourmet Coffee
How It’s Sourced: We’re committed to bringing you coffee from the best places on Earth. When choosing a farm, we examine the unique combination of landscape, climate, soil properties, and overall ecosystem health. Even coffee grown in ideal conditions will have varying yields, and farmers sort their beans by quality and sell it to different roasters at different prices. We take care to ensure each hand-picked bean is one capable of creating the perfect cup.
Learn more: What Makes a Coffee the Best in the World?
How It’s Roasted: Roasting is to coffee as cooking is to food – when done expertly, it transforms the bean into something divine. Our head roaster is like a Michelin star chef, using his expert knowledge along with heat and time to pull the best qualities from each green coffee variety we source. Coffee is best enjoyed within 2-14 days of roasting, so we roast in small batches at our Denver, CO, facility to ensure perfect timing for each shipment to your doorstep.
Learn how to get the best out of your coffee with the White Tale Coffee Brew Guide.
"As for me, I am tormented with an everlasting itch for things remote. I love to sail forbidden seas, and land on barbarous coasts." -Herman Melville, Moby Dick