White Tale Coffee

About Us


Your story is a journey, an adventure. Not a destination.

White Tale Coffee started with the idea of building a worldwide community over a cup of coffee; bridging continents, languages, and passions with one conversation.

Whether it’s on the volcanic slopes of coffee's birthplace of Ethiopia or our roasterie in the heart of America, there is one unchanging word in that conversation: Quality! Never waver! Never stray! We owe it to the farmers who give coffee its life, and we owe it to our customers who expect nothing less.

This is not mass-produced coffee. This is coffee for those who like to be a bit more than ordinary. Who like writing their own stories. Who are on their own quests.

Your life isn’t ordinary. Why should your coffee be? Welcome to the White Tale Coffee family.


Our Coffee

How It’s Sourced: We’re committed to bringing you coffee from the best places on Earth. When choosing a farm, we examine the unique combination of landscape, climate, soil properties, and overall ecosystem health. Even coffee grown in ideal conditions will have varying yields, and farmers sort their beans by quality and sell it to different roasters at different prices. We take care to ensure each hand-picked bean is one capable of creating the perfect cup.

Learn more: What Makes a Coffee the Best in the World?

How It’s Roasted: Roasting is to coffee as cooking is to food – when done expertly, it transforms the bean into something divine. Our head roaster is like a Michelin star chef, using his expert knowledge along with heat and time to pull the best qualities from each green coffee variety we source. Coffee is best enjoyed within 2-14 days of roasting, so we roast in small batches at our Denver, CO, facility to ensure perfect timing for each shipment to your doorstep.

Learn how to get the best out of your coffee with the White Tale Coffee Brew Guide.


"As for me, I am tormented with an everlasting itch for things remote. I love to sail forbidden seas, and land on barbarous coasts." -Herman Melville, Moby Dick

Whatever brought you here, we're glad you made it!

Yours in Wanderlust,
Team White Tale [ · )))))))>{