Born and raised in Colombia, Tomás grew up between the hustle and bustle of Bogotá and exploring the countryside and jungles. From a very early age he was introduced to computers, which began a lifelong passion for technology. Fast forward past an engineering/CS and business degrees, a long stint climbing the rungs of strategy and technology consulting, and being involved in startup culture in Silicon Valley, and he found himself talking about starting a coffee company with his compatriots. His love of coffee, born out of improving cognitive performance, and knowledge and skills in technology product development made him the perfect fit to lead White Tale's digital platform. Even though technology is how he earns a living, his passion is adventuring the world, learning about cultures, and discovering great coffee along the way.